Marketing
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »

The Complete Marketer
60 Essential Concepts for Marketing Excellence »

Improving Marketing Effectiveness In Digital Age
Improving Marketing Effectiveness in the Digital Age »

Marketing in a Nutshell
Key Concepts For Non-Specialists »

Pocket Guide To Selling Services And Products
This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »

Marketing Accountability
How to Measure Marketing Effectiveness »

New Marketing
Drive The Digital Market Or It Will Drive You »

Key Account Management
Analysing how key accounts work, this book creates the tools that readers »

The Cambridge Companion to Greek and Roman Theatre
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Marketing Plans
How to Prepare Them, How to Use Them »