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Conversations with Marketing Masters
Conversations with Marketing Masters
Conversations With the Marketing Masters »
 
 
 
 
 

Marketing The Professional Services Firm
Marketing The Professional Services Firm
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking fo... »
 
 
 
 
 

Conversations with Green Gurus
Conversations with Green Gurus
The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. The cutting edge ... »
 
 
 
 
 

Strategic Communications Management
Strategic Communications Management
Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and... »