Marketing Management
A Customer-Oriented Approach »

Concise Encyclopedia Of Professional Services Marketing
Provides an account of the concepts and strategies necessary to »

Integrated Advertising, Promotion And Marketing Communications
Student Value Edition »

Marketing Management
A Customer-Oriented Approach »

Sports Marketing
Competitive Business Strategies For Sports »

Essentials of Marketing Research
Putting Research into Practice »

Cases In Marketing Management
 »

Services Marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in internatio... »

Integrated Advertising, Promotion and Marketing Communications
 »

Marketing Management
Text And Cases »