Cases In Marketing Management
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Services Marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in internatio... »

Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package
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Integrated Advertising, Promotion And Marketing Communications, Student Value Edition
Student Value Edition »

Marketing Management
Text And Cases »

Marketing Management
A Customer-Oriented Approach »

Essentials of Marketing
Essentials of Marketing »

Marketing Management
A Customer-Oriented Approach »

Concise Encyclopedia of Advertising
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Essentials of Marketing Research
Putting Research into Practice »