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Boeken
Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
Total Customer Satisfaction
Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an e... »
Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an e... »
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