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Principles Of Marketing, Activebook 2.0
A new e-commerce oriented book for the Principles course, this text features new frameworks for learning about marketing in a network economy. Students learn... »

Marketing, Student Value Edition with Student Access Code: An Introduction
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An examination of football hooliganism from an anthropological perspective which seeks to overturn many ingrained assumptions about the phenomenon, such as t... »

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An Introduction: And Marketing Plan Pro 6.0 »

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Marketing: An Introduction, Student Value Edition With Mymarketinglab And Pearson Etext (Access Card)
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An Introduction: Study Guide And Flash Cards Marketing Package »