Understanding American Icons
An Introduction To Semiotics »

Seeing Is Believing
An Introduction to Visual Communication »

Media, Myth, and Society
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Narratives in Popular Culture, Media, and Everyday Life
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The Objects Of Affection
Semiotics and Consumer Culture »

Media and Society
A Critical Perspective »

Shop Til You Drop
Consumer Behavior and American Culture »

Postmortem For A Postmodernist
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Video Games
A Popular Culture Phenomenon »

Media Analysis Techniques
Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate stude... »