Designing Winning Products (Advances in Business Marketing & Purchasing)
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Perspectives On Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, And Hospitality Guest Research
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research »

Brand Choice
Revealing Customers' Unconscious-Automatic And Strategic Thinking Processes »

Essays By Distinguished Marketing Scholars Of The Society For Marketing Advances
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances »

Advances in Culture, Tourism and Hospitality Research, Volume 1
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Tourism Behaviour
How do individuals go about making trade-off's among work and personal »

Luxury Fashion and Culture
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Market-Driven Thinking
Provides a model and tools for learning about how executives and customers think within marketplace contexts. Aiming to increase the reader's knowledge by pr... »

Consumer Psychology of Tourism, Hospitality and Leisure
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Measuring The Effectiveness Of Image And Linkage Advertising
The Nitty-Gritty Of Maxi-Marketing »