Evaluating Marketing Actions And Outcomes
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. ... »

Advances in Culture, Tourism and Hospitality Research, Volume 1
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Tourism Behaviour
How do individuals go about making trade-off's among work and personal »

Case Studies For Industrial And Business Marketing
V. 7 »

Market-Driven Thinking
Provides a model and tools for learning about how executives and customers think within marketplace contexts. Aiming to increase the reader's knowledge by pr... »

Designing Winning Products (Advances in Business Marketing & Purchasing)
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Creating And Managing Superior Customer Value
Creating and Managing Superior Customer Value »

Essays By Distinguished Marketing Scholars Of The Society For Marketing Advances
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances »

Innovation and Diffusion of Software Technology
Mapping Strategies »

Luxury Fashion and Culture
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