Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »

The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »

The Research Funding Guid
Getting It, Managing It And Renewing It »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »

The Research Funding Guid
Getting it, Managing it, and Renewing it »

Focus
The Future of Your Company Depends on It »