Strategic Management And Business Analysis [with Cdrom]

This text shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved,... » 

This text shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, where and why they are used in the strategic process, and the strengths and pitfalls associated with their use. «