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Brummetts exciting volume challenges us to acknowledge the necessarilysubversive elements implicated in the study of popular culture.... His book ismuch more than a study of the persuasive elements of nontraditional rhetoricalforms and more than a study of the rhetorical aspects of film television orthe mass media. Brummetts argument represents the theoretical and criticalframework for a new perspective on what it means to be rhetorical in a mediaage.... What Brummett has provided is no less than a theoretical rationale forthe study of popular culture as well as a beginning framework of how toundertake that study. For students of the rhetoric of popular culture thisvolume is necessary. For others certainly its first three chapters areprovocative in the way they challenge accepted issues within the ancienttradition of rhetorical theory and criticism. Quarterly Journal of Speech Atimely study of rhetoric and popular culture that could be successfully used byvarious scholars interested in ethics communications popular culture socialinfluences and rhetoric. Popular Culture in Libraries «
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