Channel Management

Fast track route to effective channel management Covers key channel managementtechniques from deciding the mix and ensuring customer focus monitoringperformance... » 

Fast track route to effective channel management Covers key channel managementtechniques from deciding the mix and ensuring customer focus monitoringperformance and channel innovation Examples and lessons from benchmarkcompanies including Sharp and Sanwa and ideas from the smartest thinkersIncludes a glossary of key concepts and a comprehensive resources guideExpressExec is a unique business resource of one hundred books. These bookspresent the best current thinking and span the entire range of contemporarybusiness practice. Each book gives you the key concepts behind the subject andthe techniques to implement the ideas effectively together with lessons frombenchmark companies and ideas from the worlds smartest thinkers. ExpressExecis organised into ten core subject areas making it easy to find the informationyou need 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06Operations and Technology 07 Organizations 08 Leading 09 People 10 Life andWork ExpressExec is a perfect learning solution for people who need to masterthe latest business thinking and practice quickly. «