Digital Marketing
The first in a series of books from Wharton's SEI Centre, managed by Professor Jerry Wind, this book focuses on marketing strategies, methods, and cases used... »

Convergence Marketing
Strategies for Reaching the New Hybrid Consumer »

The 86 Percent Solution
How To Succeed In The Biggest Market Opportunity Of The Next 50 Years »

Africa Rising
How 900 Million African Consumers Offer More Than You Think »

Models For Innovation Diffusion
Quantitative Applications in the Social Sciences »

86 Percent Solution, The
How to Succeed in the Biggest Market Opportunity of the Next 50 Years »

Identity, Diversity, and Africa''s Markets
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Africa
The Tenth Largest Economy in the World »

A Brief Look at Economic Opportunity in Africa
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Accelerants for Growth in Africa
Cell Phones and Banking »