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Mastering Marketing Management
Using examples from a variety of sectors, this text guides students and potential and practising managers through all the major aspects of marketing manageme... »
Using examples from a variety of sectors, this text guides students and potential and practising managers through all the major aspects of marketing manageme... »
Mastering The Globalization Of Business
Globalization as the term is used in this book is the process whereby organizations offer their products and services on a global rather than a local basis a... »
Globalization as the term is used in this book is the process whereby organizations offer their products and services on a global rather than a local basis a... »
Key Concepts In Information And Communication Technology
Key Concepts in Information and Communication Technology »
Key Concepts in Information and Communication Technology »
Mastering Team Leadership
Team working is vital to organisational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and pr... »
Team working is vital to organisational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and pr... »
