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Business To Business Marketing
Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a ... »
Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a ... »
Advertising
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to tak... »
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to tak... »
Ideeënbus
