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The Corporate Brand This book's fundamental premise is that organizations should use all forms of communication to build interactive relationships with their audience. It seeks ... »
Beyond Branding How The New Values Of Transparency And Integrity Are Changing The World Of Brands »
Living the Brand How to Transform Every Member of Your Organization Into a Brand Champion »
Branding Governance Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose th... »