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Boeken
Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
Marketing Management
This collection brings together over 20 real-life case studies of marketing management issues faced by leading international companies from America, Asia and... »
This collection brings together over 20 real-life case studies of marketing management issues faced by leading international companies from America, Asia and... »
