Essentials Of Marketing
Essentials of Marketing »

Cim Coursebook Marketing Essentials
CIM Coursebook Marketing Essentials »

100 Great Marketing Ideas
from Leading Companies Around the World »

Principles And Practice Of Marketing
Principles and Practice of Marketing »

Key Concepts in Marketing
If you want a clear well written and authoritative introduction to the ideasand concepts that underpin the marketing discipline this the book for you Emeritu... »

Essentials Of Marketing Communications
Essentials of Marketing Communications »

Selling And Sales Management
Selling and Sales Management »

Business To Business Marketing Management
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »

Marketing
Marketing »

The Essence Of Consumer Behaviour
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »