Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »

Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »

Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »

Jack Trout On Strategy
Capturing Mindshare, Conquering Markets »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

The Making Of A Name C
The Inside Story Of The Brands We Buy »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

The Power Of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right »

Trout on Strategy
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Positioning
The Battle for Your Mind »