A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »

Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »

Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »

Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

Differentiate or Die
Differentiation is not branding, but the essence of what branding is »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »

Trout on Strategy
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Jack Trout On Strategy
Capturing Mindshare, Conquering Markets »