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Jack Trout On Strategy
Jack Trout On Strategy
Capturing Mindshare, Conquering Markets »
 
 
 
 
 

22 Immutable Laws Of Marketing
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
 
 
 
 
 

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »
 
 
 
 
 

The Making Of A Name C
The Making Of A Name C
The Inside Story Of The Brands We Buy »
 
 
 
 
 

The Power Of Simplicity
The Power Of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right »
 
 
 
 
 

Trout on Strategy
Trout on Strategy
 »
 
 
 
 
 

Positioning
Positioning
The Battle for Your Mind »
 
 
 
 
 

In Search of the Obvious
In Search of the Obvious
The Antidote For Today'S Marketing Mess »
 
 
 
 
 

Leader To Leader (Ltl)
Leader To Leader (Ltl)
Winter 2012 »
 
 
 
 
 

Repositioning
Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »