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Entry Strategies For International Markets
A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, ... »
A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, ... »
International Strategic Management
Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational ent... »
Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational ent... »
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