Brand Leadership
Building Assets in an Information Economy »

Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »

Liderazgo de Marca
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Hidden in Plain Sight
How To Find And Execute Your Company'S Next Big Growth Strategy »

Marketing auf Innovationskurs
Mit der DIG-Methode auf der Spur des Kunden »

Harvard Book Review on Brand Management
Harvard Business Review on Brand Management »