Managing Customer Relationships
Managing Customer Relationships »

Rules to Break and Laws to Follow
How Your Business Can Beat the Crisis of Short-Termism »

One To One B2b
Customer Development Strategies For The Business-To-Business World »

Do You Want To Keep Your Customers Forever?
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Return On Customer
The Revolutionary New Way to Maximize the Value of Your Business »

One To One Fieldbook
The Complete Toolkit for Implementing a 1to1 Marketing Program »

Enterprise One to One
Tools for Competing in the Interactive Age »

The One-To-One Future
Building Business Relationships One Customer At A Time »

The One To One Fieldbook
This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate ... »

Rules to Break & Laws to Follow
How Your Business Can Beat the Crisis of Short-termism »