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Ethics In Marketing
Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout ... »
Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout ... »
Taking The Fear Out Of Data Analysis
This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative met... »
This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative met... »
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