Social Marketing In The 21St Century
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Marketing Social Change
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts ... »

Ethics In Social Marketing
Social marketing is being adopted by a growing number of government andnonprofit organizations around the world because of its power to bring aboutimportant ... »

Social Marketing In The 21st Century
The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social ch... »

Marketing Research That Won't Break the Bank
Describing in a systematic fashion a wide variety of low-cost research techniques, this book shows how market research can lead to better decision making and... »

Strategic Marketing for Nonprofit Organizations
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Strategic Marketing For Non-Profit Organizations
For graduate courses in Nonprofit Marketing and Management. This »