The Ten Deadly Marketing Sins
Marketing’s undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a ret... »

Marketing Insights from A to Z
80 Concepts Every Manager Needs To Know »

Bank Asset And Liability Management
Bank Asset and Liability Management »

From Business Strategy to It Action
Concerned with how businesses invest in technology and how these investments are integrated within the overall business strategy, this book presents an integ... »

Partial Differential Equations and the Finite Element Method
Partial Differential Equations And the Finite Element Method »

Fixed Income Markets
Instruments, Applications, Mathematics »